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The Real Feel Blog

Emotions, AI, and Business Insights: A Look Inside The Real Feel

December 2024

  • The Real Feel Team
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    Who We Are and Why We Started

    The Real Feel is the first real-time sentiment platform that tracks how people feel, day by day. Using public polling, AI, and data analysis, we uncover not just how people feel, but why. We share these insights anonymously with businesses and government agencies to help them make smarter, more human-centered decisions.

    The idea started with a simple question: How are people really doing? Our founder wondered—Are Mondays universally tough? How are other women like me in my city feeling? Do events like Football Sundays boost happiness? How do people feel the day after an election? In the U.S., "How are you?" often gets a default "Good" or "Fine," missing opportunities for deeper connection and understanding.

    We're surrounded by real-time data for weather, air quality, and other metrics, but there's no daily "temperature check" on how we're feeling. Annual happiness surveys and broad reports feel outdated. The Real Feel bridges that gap—offering a daily wellness check for the nation.

    How We Gather Data

    We use a hybrid approach, blending random sampling and self-selective sampling to aggregate data as effectively as possible. Random sampling comes from trusted panel vendor partners, while our members provide first-party data by answering daily questions directly on our platform.

    This combined approach ensures a representative sample across key demographic groups. To maintain transparency, we include a weekly breakdown of user attributes, so businesses know exactly what demographics are represented each week.

    The Inner Workings of Our AI

    Our AI is the engine that transforms raw sentiment data into actionable insights. Here's how it works:

  • Real-Time Data CollectionAs responses flow in, our platform categorizes both quantitative data (mood scores, demographics) and qualitative data (open-ended sentiments).
  • Advanced AI PromptsWe use carefully structured AI prompts to analyze and interpret the data. Prompts are designed to:
    • Identify patterns within demographics. For example: How do men 30-44 feel versus women over 60?
    • Contextualize qualitative sentiments—What themes (e.g., anxiety, excitement, exhaustion) are emerging and why?
    • Synthesize quantitative and qualitative inputs into cohesive summaries that highlight how people feel and why those emotions arise.
  • Dynamic RefinementFor a closer look at our AI innovation, check out our blog post, "Accelerating AI Innovation with Microsoft's Co-Innovation Lab."

    • How The Real Feel Helps Businesses

    The Real Feel delivers real-time, emotion-based insights across industries to help businesses understand audiences, respond faster, and make better decisions.

    Current Offerings:

  • Weekly Data ReportsDownload detailed sentiment data reports, with excel files of all individual responses. The reports offer a unique insight into how Americans are feeling day-by-day across diverse demographic groups and are available for purchase or subscription starting at just $69 per report."
  • Insights & Trend ReportsAccess reports that include recaps of sentiment trends, analyses of how specific demographic groups are feeling, and in-depth looks at how human emotions impact industries, market dynamics, and consumer behavior. These reports uncover shifts in sentiment, highlight emerging patterns, and help provide new business perspectives."
  • Sponsored QuestionsGet real-time feedback on how Americans feel about a topic, idea, or your brand. Ask a simple custom question to a diverse audience on our platform. Results are delivered via our visual heatmap with demographic filtering and comprehensive Weekly Data Reports."
  • APIsIntegrate real-time sentiment technology or data into your workflows. Our APIs will allow you to directly access The Real Feel features and emotion-based data feeds with historical and current available data, improving your existing analytics platforms with real-time sentiment metrics."
  • Custom White Label TechnologyImplement a fully customizable platform for your company. White-label The Real Feel technology to track your specific user groups (e.g. employees) well-being in real-time or collect emotion-based data from any audience, all under your brand.

    • See The Real Feel in Action

    Sign up for free as a business to explore The Real Feel firsthand and discover how real-time sentiment data can provide powerful insights for your teams.

    Ready to Harness the Power of Emotional Intelligence?

    Join The Real Feel today and transform how you understand and respond to your customers.

    Questions? Get in Touch!

    Our team is here to help you with any questions about our services.